Interview Questions &Answers
1.What is SEO & why is it so important?
Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites.
2.What is a Search Engine?
Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.
3. Name of a few search engines.
Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.
4. Who are the Founders of Google?
Ans. The founders of Google are Larry Page and Sergey Brin.
5. In which year was Google founded?
Ans. Google was founded on 4th September, 1998.
7. What is a Domain?
Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites.
For example, in www.mytasker.com, mytasker is the domain.
8. What is a website?
Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.
9.What is a Web server?
Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested.
10.What is Web Hosting?
Ans. Web hosting refers to any service providing space for websites over the Internet.
11. What is crawling?
Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.
Website crawling is the process of search engine bots “crawling” the Internet to find and index pages for search engines.
12.What is Indexing?
Ans. Indexing starts when the crawling process gets over during a search.
13.What is SERP?
Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine.
14.What is organic result?
Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.
15.What are paid results?
Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
16.What is On Page SEO?
Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.
17.What is Off Page SEO?
Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.
18.What is the definition of keyword?
Ans. Keywords are words or phrases that users type into search engines to find relevant content for their queries.Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
19.What are LSI keywords?
Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
How to find LSI keywords?
Ans. Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
20.What are Heading tags?
Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6.
21.What is Page Title?
Ans. A title tag is an HTML element that specifies the title of a web page. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP).
22.What is the definition of URL?
Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
23.What is a meta description?
Ans. A meta description is an HTML element that provides a brief summary of a web page. It is displayed in search engine results pages (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.
24.What are backlinks?
Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
25.types of backlinks
Ans. 1.Dofallow: Dofollow links can be followed by search engine crawlers and transfer link equity to the linking site, which influences the page rankings.
2.Nofallow: Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don’t impact search engine rankings.
26.What is internal linking?
Ans. An internal link is any link from one page on your website to another page on your website.
27.What is inbound link?
Ans. An inbound link is a link coming from another site to your own website. “Inbound” is generally used by the person receiving the link.
28.what is external link?
Ans. External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
29.What are outbound links?
Ans. Outbound links are links that point from your website to another. They’re often used to connect and direct readers to external resources such as websites, articles, and other publications.
30. What are the most important Google ranking factors?
Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:
#1 Content
#2 Backlinks
31. What is robots.txt?
Ans. Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
IF you want to block Google from crawling your website, just put the follow code:
User-agent: Googlebot
Disallow: /
It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.
32.What is XML Sitemap?
Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
33.What are the limitations of XML Sitemaps?
Ans. XML Sitemaps have a couple of limitations to keep in mind: They must not contain more than maximum 50.000 URLs. Their file size is limited to 50MB when uncompressed.
34.What is HTML Sitemap?
Ans. An HTML sitemap is a simple webpage that lists links to all the pages of a website in a structured manner, allowing users to navigate through the site more easily. Unlike XML sitemaps, which are meant for search engines to crawl your entire website, HTML sitemaps are primarily designed for human visitors.
35. Is a 301 or 302 redirect best for SEO?
Ans. SEO secrets to rank you high: make sure Google respects your 301 (permanent) redirects If you had to implement a bunch of permanent redirects (301) you may wonder if Google is respecting them. This is of paramount importance for your SEO rank, as Google is known to penalize content duplicates.
36.What is a 404 page?
Ans. A 404 page, or error page, is the content a user sees when they try to reach a non-existent page on our website.
37.What is Image Alt Text?
Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
38.What is Google Search Console?
Ans. Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results See which queries bring users to your site.
39.What is Google Analytics?
Ans. Google Analytics 4 (GA4) is the most recent version of the service, released in October 2020.Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
40.Domain Authority Meaning?
Ans. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
41.What is Page Authority (PA)?
Ans. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
42.Google’s algorithms?
Ans. Google’s algorithms are complex mechanisms used to retrieve information from its search index and present the information to a given query. Algorithms sift through billions of pieces of content in Google’s index, looking for phrases and keywords that match the query.
Listing Of Algorithms
43.What is Google Panda?
Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low quality content and penalize them if possible.
44.What is Google Penguin?
Ans. Google launched the Penguin Update in April 2012 .The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.
45.What is Google Hummingbird?
Ans. Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
46.When will Google Update its core algorithm?
Ans. Google confirms it’s beginning to roll out its latest core algorithm update for March 2023.Google will update its ranking release history page once the implementation is completed.
47.What is Google Penalty?
Ans. A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
48.What are Google Sitelinks?
Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
49.Definition of SEO Audit?
Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
50. Popular SEO Blogs to follow?
Ans. Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.
51. Name of a few Popular SEO Tools?
Ans. The names of a few SEO tools are Google Webmaster Tools, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, SEMRush, Check My Links etc.
52.What is bounce rate?
Ans. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page