July 22, 2024

Interview Questions &Answers 1.What is SEO & why is it so important? Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.The importance of SEO starts with the desire of the companies to gain more traffic for their websites. 2.What is a Search Engine? Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results. 3. Name of a few search engines. Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex. 4. Who are the Founders of Google? Ans. The founders of Google are Larry Page and Sergey Brin. 5. In which year was Google founded? Ans. Google was founded on 4th September, 1998. 7. What is a Domain? Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. For example, in www.mytasker.com, mytasker is the domain. 8. What is a website? Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses. For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website. 9.What is a Web server? Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. 10.What is Web Hosting? Ans. Web hosting refers to any service providing space for websites over the Internet. 11. What is crawling? Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.Website crawling is the process of search engine bots “crawling” the Internet to find and index pages for search engines. 12.What is Indexing? Ans. Indexing starts when the crawling process gets over during a search. 13.What is SERP? Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. 14.What is organic result? Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO. 15.What are paid results? Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results. 16.What is On Page SEO? Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags. 17.What is Off Page SEO? Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking. 18.What is the definition of keyword? Ans. Keywords are words or phrases that users type into search engines to find relevant content for their queries.Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines. 19.What are LSI keywords? Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.How to find LSI keywords?Ans. Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page: 20.What are Heading tags? Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy. Ranging from h1 to h6. 21.What is Page Title?Ans. A title tag is an HTML element that specifies the title of a web page. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). 22.What is the definition of URL? Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web. 23.What is a meta description?Ans. A meta description is an HTML element that provides a brief summary of a web page. It is displayed in search engine results pages (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. 24.What are backlinks? Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO. 25.types of backlinks Ans. 1.Dofallow: Dofollow links can be followed by search engine crawlers and transfer link equity to the linking site, which influences the page rankings.2.Nofallow: Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don’t impact search engine rankings. 26.What is internal linking? Ans. An internal link is any link from